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John Lewis Reponsive Checkout

Role: Lead UX Architect

A complete redesign of the johnlewis.com checkout by reducing the number of steps and optimising it for touch devices


Due to the large amount of product types and delivery options available on johnlewis.com, creating comprehensive flow diagrams of all possible scenarios really helped in ensuring we had all bases covered when coming up with design solutions.

Product Canvas

I worked closely with my colleague Carmen Brion who introduced the product canvas to the team. The product canvas was a great mutli purpose tool that was used through the project that contained business requirements, user needs, highlight project risks and was used to communicate and collaborate with other members of the scrum team.

Design studio workshop

I was involved in conducting a design studio workshop to help come up with ideas for a design challenge quickly. As well as coming up with a variety of great ideas, it was also tool to cultivate collaboration within the team.

User testing

Frequent user testing sessions were essential in testing concepts and validating ideas throughout the project. Getting customer feedback early helped us to iterate designs quickly to make sure we were ahead of development sprints.

Sketches and wireframes

Sketching was a great way to get early feedback from design and developers as it was so quick and instant. I then was able to agree a solution with the team and provide more detailed wireframes, which was used by all members of the scrum team.

Optimised johnlewis.com checkout